As little as one decade ago an ecommerce site was the domain of techno wiz’s and coding geniuses. Today the Internet business world is not limited to the technically gifted and motivated. 

A person can build a viable web business without ever understanding how to configure a Mysql database or coding in HTML or PHP. A strong computer background or time needed to learn, is all the skills needed to get started.

Static Pages & Content Management Systems

Static pages are like digital paper. They do not change. They end in .htm, and remain the same until the owner changes the content on them.

A content management system can be as simple as a www.blogger.com or Wordpress blog. Or, it can be a complex $10 000 platform that is powerful enough to run 100 000 pages of content. The objective is to create something for the search engines to send their robots to for ranking and traffic generating.

The content should be designed to create demand, solve problems, and offer solutions. The secondary purpose is to optimize the website increasing the traffic and profit.

What Are You Selling

The Internet does not require a tangible product for sale. There are dozens of things to sell which are not tangible including downloads, education, affiliate and advertising, pre-selling, or social/ entertainment. Creating a site where people can come and share their love for a hobby, venture, belief, or view, can provide a good opportunity for a savvy business owner.

It is possible to sell entertainment. It is possible to sell ‘meeting people.’ Many Internet businesses have grown to unbelievable levels of success doing just this. Some examples are youtube.com, facebook.com, myspace.com and more.

The first step to building a website is not designing the site. It is deciding what is being sold. Why will people come to the website? What will attract them? What will make visitors stay at the site?

Understanding what is for sale will help the business owner pre-sell the product without continually telling people to buy something. In fact, the most profitable sites are those that do not try to sell anything.

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